Rocket City Times

Brewing a Dream: The Journey of Creating Crème Brew Lait Coffee Shop

Sign Up For Our Newsletter

Brewing a Dream: The Journey of Creating Crème Brew Lait Coffee Shop

by | Apr 29, 2024

The inception of Crème Brew Lait traces back to the frost-kissed landscapes of Alaska — a place where the culture of coffee runs as deep as the snow. Here, amidst the rugged beauty, the founders of Crème Brew Lait came to realize that while coffee is ubiquitous, truly exceptional coffee is a pearl beyond price. This realization sparked a journey, a quest for the kind of coffee that can redefine an experience, leading them from the northern lights to the heart of the Madison-Huntsville area in Alabama.

The catalyst for this coffee revolution was the founders’ collaboration with Genesis Coffee Lab. This unique partnership brought to Alabama a slice of Ethiopian heritage, renowned for its award-winning coffee beans sourced directly from the verdant farms of Ethiopia. Genesis Coffee Lab’s commitment to building long-lasting relationships with Ethiopian coffee farmers meant that Crème Brew Lait was founded on principles of integrity, quality, and a profound connection to global coffee culture. This set the stage for a coffee revival in Madison-Huntsville, one cup at a time.

The journey to name Crème Brew Lait was as serendipitous as its foundation. One evening, over a shared dessert of crème brulee, inspiration struck. The sophistication and rich flavor of the dessert sparked an idea that perfectly captured the essence of their vision. Crème Brew Lait was born, melding the French words for cream (crème) and milk (lait) with the English homage to brewed coffee, thus encapsulating their mission to combine quality, technology, and process in an amazing cup of coffee.

This name and mission statement stand as a testament to Crème Brew Lait’s dedication to transcending the ordinary coffee shop paradigm. It emphasizes a commitment to creating something not just consumed, but experienced — a blend of the finest ingredients, cutting-edge technology, and meticulous processes designed to elevate the coffee experience for everyone who pulls up to their window. We love that they’re convenient and quick for a stop as we’re out and about in Madison. Kelly always orders a hot latte with whole milk and Josh prefers the iced cremebrewlait latte “The Special”. If you have a sweet tooth, all their syrups are made in-house.

From the purchase of a plot at the corner of Gillespie and Wall-Triana to the meticulous construction of their drive-through coffee shop, every step towards the opening of Crème Brew Lait was marked with anticipation and excitement. Despite facing delays the founder’s vision never wavered. Their dedication saw them through, a testament to their perseverance and commitment to their dream.

Since its first day, Crème Brew Lait has been warmly embraced by the community, rapidly becoming a beloved staple of the Madison-Huntsville coffee scene. Customers, charmed by the shop’s unique offerings and heartwarming origin story, continue to support Crème Brew Lait, drawn by the allure of exceptionally crafted coffee and the promise of old-world charm. As Crème Brew Lait continues to grow, it serves as a reminder of the power of passion, partnership, and the pursuit of dreams.

Don’t just fuel your day, experience it! Head down to Crème Brew Lait at the corner of Gillespie and Wall-Triana in Madison, Alabama, and embark on a coffee odyssey. Savor the unique Ethiopian Yirgacheffe beans, brewed to perfection using state-of-the-art technology. Immerse yourself in the Crème Brew Lait experience – a fusion of quality, innovation, and a touch of old-world charm. Let Crème Brew Lait redefine your coffee routine, one delicious cup at a time!